CS Lecturer Celia Feramisco Featured in “The Real Mad Men of Advertising” Documentary

The award-winning television drama "Mad Men" ran for seven seasons and gave audiences an all-access glimpse into the world of advertising in America during the tumultuous decade of the 1960s. It was inspired by the real men and women of Madison Avenue who perfected the art of the sale and transformed American culture in the process.

A collection of “Mad Men” costumes and props was recently donated to the Smithsonian National Museum of American History in Washington DC, and is being featured as part of an exhibit on American culture.  

To coincide with that event, the Smithsonian Channel created a 4-episode documentary entitled, “The Real Mad Men of Advertising.” It explores the evolution of advertising from the 1950s through the 1980s via classic ads and commercials, and interviews with the industry's top ad executives, including our own Integrated Marketing Communications lecturer, Celia Feramisco.

Click below to check out three brief segments with Feramisco discussing the following topics:

  • Positioning is introduced, and uses emotion as an antidote to toxic mistrust
  • Consumer spending and extravagance in the 1980s introduces us to the Yuppie
  • Designer jeans become a status symbol, and sex sells for Calvin Klein

Full episodes can be downloaded on iTunes, Amazon, Vudu and Google Play.

Celia Feramisco spent the first decade of her career in New York and San Francisco, at award-winning advertising agencies famous for creating “BMW: The Ultimate Driving Machine” and “Got Milk?” taglines. She spent the next 15 years in marketing at Amgen, the world’s #1 biotechnology company, and a Fortune 500 company (#154).  In 2014, Feramisco traded industry for academia, in order to inspire tomorrow’s leaders to grow.  She currently teaches Integrated Marketing Communication (CS-148), and Principles of Oral Communication (CS-01).